Much of the world lacks access to safe drinking water so this reusable water-bottle company packaging design was created to help draw attention to it. The bag's shape resembles a bucket, something many people use to transport their water. The use of color inside the bag points to the difference between clean water and dirty water. The bag is created with layers so that the buyers can see that with their purchase, they are taking the dirty water out of buckets across the world and replacing it with clean, safe water.