These book covers and collateral focus on three books by Lewis Carroll: Alice's Adventures in Wonderland, Through the Looking Glass, and Jabberwocky and Other Poems. The idea was to stray away from the traditionally illustrated versions of these books and go for a more contemporary, abstract approach. The book covers themselves were designed to be more engaging as the readers are only met with a quote on the front. It isn't until they open the book that they begin to see the title and the mystery image hiding behind.